Whether you run an ecommerce car parts dealership or a bricks-and-mortar business, you’ll know that the industry is incredibly competitive. Finding new ways to stand out in a crowded market will ensure you stay at the forefront of customers’ minds when they’re looking for car parts – below, we’ve put together some useful strategies that you may want to consider… 

Offer great customer service

Perhaps one of the most obvious pieces of advice we could give you is to offer the very best customer service to your clients. Make sure your website or retail store is easy to access and has everything they need, and be ready to respond to questions, feedback, and concerns via email, telephone, and in-person promptly and professionally. Nowadays, in a digital-first environment, customer service goes far beyond these parameters – social media should form part of your strategy, and you might want to offer things such as explainers or installation videos to help mechanics and DIY clients install car parts safely and correctly. By posting regularly to your website or YouTube channel, you’ll also gain authority in your niche. 

Source high-quality car parts

Customers need to be able to rely on your business for quality car parts for their repairs; if the parts you supply are inconsistent, they won’t give you a second chance. Make sure you spend time testing different parts from manufacturers to determine the right ones for your needs. At Frontech, we’re proud to be a leading manufacturer in the brake pads market, and we’re one of the top three suppliers in China on Alibaba.com. We’ve got a 400m² production facility in China and stock more than 10,000 items for personal and commercial vehicles. What’s more, our products follow the same production standards as OEM parts, so you can be assured that when you work with us, you’ll be offering the very best parts to your clients. 

Build good relationships with manufacturers 

Building a relationship with the car part manufacturers that you work with is another great way to stand out and ensure you’re offering the best quality products to your customers. If you’re on first-name terms with your manufacturers, you’ll be able to ask them questions about their products, request changes and tweaks based on user feedback, and perhaps even enjoy priority shipping during busy periods. Their knowledge and expertise can also help you deliver a better service to your customers – if you know exactly how each part is manufactured and designed to be operated, you’ll have more confidence when selling them. 

Be competitively priced

Although trust is still paramount when sourcing car parts, the truth is that most consumers and businesses will put the price at the top of their priority list. Because of this, it’s important that you’re able to supply and stock car parts, whether it’s brake pads or tyres, competitively. It’s worth doing some competitor research and working out how much your rivals charge for similar products of similar quality. You might even want to consider offering a price match guarantee so you can “steal’ business from your competitors who offer better pricing. That way, you demonstrate to customers that you’re passionate about offering good value for money, and you won’t lose out on business from those valuable price-conscious consumers. 

Stock a good range of products

Whether you’re just starting a car parts business or you’ve been operating for years, you’ll understand the importance of stocking a good range of products. If your DIY and trade customers can’t find everything they need under one roof, the chances are that they’ll go elsewhere. At Frontech, for example, we’re proud to offer a catalogue of more than 10,500 items, including an impressive range of 3,500 brake pads, 5,500 brake discs, and 900 brake shoes. Go broad and ensure you’ve got something for all of your customers; and if you don’t have the capacity or budget to stock everything in-house, having a supplier who can quickly ship items to you and your customers is a good alternative. It’s also vital that you’re able to keep up with demand – having the right partners and delivery infrastructure will ensure that as your business grows, you’re able to deliver the same consistent service to your clients. 

Consider branded products 

Although some customers will prefer OEM car parts, the truth is that aftermarket alternatives are just as good quality and can be purchased at a fraction of the price. If you’re looking for a way to diversify your business and build trust amongst your customers, offering branded products could be the way to go. Having your company logo on the brake pad packaging is a great way to show that you’re an authority in your business and can help you win over more customers. Brake pads wholesale suppliers like Frontech can help you brand car parts for resale, giving you a competitive edge and allowing you to demonstrate your authenticity. 

To find out more about how we could help with your car parts dealership send us a message